Wednesday, September 21, 2011

What Makes Special Events So "Special?"

What Makes Special Events so “Special?”

A special event is an unusual undertaking for your organization – not an everyday occurrence -- but, often, it is rooted in your mission.

The fact that it doesn’t happen every day makes it special right off the bat! But, by adding extra elements of excitement, glamour, or education, your HAPPENING draws more attention from more people. And, Voila! More people know about YOU and what you DO!

What is KEY to any special event, large or small, is to understand:

· WHO you are

· WHAT you’re selling (this means MISSION)

· WHO your audiences are

· and, WHAT you want to communicate.

And, by using IMAGINATION and RESEARCH in planning your event, you can come up with novel and interesting ways to make it very special indeed!